Destination Vancouver

Web copy services for Vancouver’s go-to tourism website.

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Website Copy

Destination Vancouver needed compelling copy that did more than list landmarks. They needed words that converted curiosity into foot traffic.

My role was to write web copy that captured the city’s culture, eclectic neighbourhoods, and that impossible-to-bottle Vancouver vibe.

A screenshot of web copy stating "Find Yourself in Vancouver" taken from Destination Vancouver's home page.
A web copy screenshot stating "Good things come in small packages" promoting Davie Village on Destination Vancouver's website

Seo- and Tourism-Friendly Web Pages

Working closely with the in-house team and external design partners, I developed neighbourhood spotlights and adventure pages that brought the city to life.

With a consistent voice, I balanced polished authority with a wink of local charm. From the offbeat streets of East Van to the waterfront serenity of West Coast patio dining, each story-led section gives the audience a reason to visit.

The result is a website that not only promotes tourism but also champions Vancouver’s identity.

Stand-out pages:

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Web Copy for the University of Pennsylvania