The University of Pennsylvania’s Sustainability branch needed new copy for its new web build. 

Working closely alongside agency Affinity Bridge, I crafted web copy aligning with the University of Pennsylvania’s brand, sustainability-specific content strategy, and content pillars.

Penn Sustainability’s site educated readers on the innovation for social, environmental, and economic change they spearhead. Acting as a hub, Penn Sustainability amplifies accomplishments, reports on progress, and provides resources and engagement opportunities for staff, students, and faculty.

See the web copy here for Penn Sustainability here.