Intuit Mailchimp
Copywriting for a leading SaaS company
Overall role
As part of Intuit Mailchimp’s creative team, I helped bring their brand to life. From strategy to execution, I crafted narratives that built brand identity and showcased how Mailchimp powers growth for mid-sized businesses and enterprise brands alike.
Case studies
Interviewed Mailchimp customers and crafted detailed, engaging stories that highlighted performance metrics, platform wins, and authentic brand voices.
See an example here:
Social Media Copy & Concepts
Wrote scroll-stopping captions and developed concepts that played with culture, humour, and relatability—always aligned with Mailchimp’s brand voice. I also wrote video scripts to promote new product launches and explainers. These outlined Mailchimp’s value props while keeping things fun.
See examples here:
THought Leadership Content
Collaborated on and executed promotional strategies, including landing pages and social captions, for long-form content pieces. All writing supported key leadership voices and product innovation stories.
See examples here: